Cracking the Gen Z Code (Paperback)

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Gen Z are rewriting the rules of work, of influence, and of how brands connect with their audiences. In Cracking the Gen Z Code, Funmi Akinyemi unpacks the mindset, behaviors, and values driving this generation, offering businesses, marketers, and leaders the ultimate playbook for engaging with Gen Z authentically. From viral trends to shifting workplace dynamics, this book reveals what it truly takes to win with the generation that’s shaping the future.